Style
TYPE CAST: Miu Miu's Type Collection
Text by Kee | Photos courtesy of Miu Miu
12.09.2018
The custom font was created by M/M Paris
The special font features on staples such as hoodies, tees, shirts, and joggers
The arty block letters were first seen as décor at the fall-winter 2018 runway show in March
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When Miu Miu’s fall-winter 2018 runway show concluded in March, most of the attention was paid to Elle Fanning’s runway show debut alongside seasoned pros like Adwoa Aboah, Edie Campbell, and Georgia May Jagger. That said, the attention on the venue’s décor, however, became nothing more than a footnote for those attending. The aforementioned décor consisted of large paper panels of custom typography – created by M/M Paris – that were strung onto the ceiling, hovering above the runway. The arty block letters were drawn with clothing and women that embodied the playful spirit of Miu Miu. What many didn’t expect – including us – was that these custom fonts weren’t just opulent backdrops of a highly-seen runway show. They have now been archived onto clothing and turned into a capsule collection, titled Type. Featured predominantly as a print on staples such as hoodies, tees, shirts, and joggers, the Type collection is Miu Miu’s way of letting you make your own custom clothing with your fave initial. (Think of them as an art student’s take on collegiate fashion.) Or if you prefer to own ’em all, one of their shirts feature a print of all 26 bespoke alphabets.

 

www.miumiu.com
www.mmparis.com



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