Watch & Jewellery
GROUND ZERO: Tom Ford's 001
Text by Kee | Photos courtesy of Tom Ford
16.07.2018
Tom Ford 001 in a DLC-coated stainless steel case
Tom Ford 001 with a stitched leather strap
Tom Ford 001 with a stitched leather strap
Tom Ford 001 with a braided leather strap
Tom Ford 001 with a braided leather strap
1/5

A Tom Ford tailoring has as much street cred as the most reputable European tailors you can think of. From the sharpest men on the red carpet to even the most famous on-screen secret agent, Tom Ford – the designer and the brand – has been instrumental in setting a new peak for tailoring when most are looking to graduate from the old and dusty ideas from their local tailors. This new gen swagger has also been expertly translated into the many avenues of Ford’s expansive universe, where breaking sweat in silk undies and petting a jaguar on your marble living room floor might just be imageries of Ford’s mood board. So, when he released his first wristwatch at the start of the year – available now – it came with high expectations that the most discerning man in the room might just know a thing or two that the experts from Switzerland have been ignoring. Lo and behold, Tom Ford created the 001 (in no relation to James Bond). It is rectangular, which is how Ford imagines the classics to be. Think Reverso and Tank, standard bearers for Wall Street and one-watch-for-this-lifetime types. Ford’s primary purpose for all of his wares isn’t for his loyalists to buy more but to invest smartly and in quality. 001, available in two sizes, is just that with its fuss-free dial that tells time the same way you look to a ruler for measurements, quick and easy. This is where versatility comes into the picture: four case options (yellow gold, brushed and polished stainless steel, and a matte black DLC) and over 50 interchangeable straps (from hand-woven braided leather to pebbled grain leather). Bored of the same look or need one to match the season? Just swap the strap in a matter of seconds – the wristwatch was thoughtfully designed that way. It was also designed to look and feel awesome, just like one of his sleek suits and tuxes.

 

www.tomford.com

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