Agenda
RECAP: Dior Joaillerie's Rose des Vents Pop-up Shop (Hong Kong)
Text by Kee | Photos courtesy of Dior Joaillerie
01.03.2018
(From left) Charlie Young, Gigi Leung, and Jérôme Baudy
Gigi Leung
Charlie Young
Cecilia So
Tony Wu
Ng Siu Hin
The pop-up store was located at Pacific Place in Hong Kong
The booth's design took after the Rose des Vents motif inspired by Monsieur Dior's lucky star and his favourite flower
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Right before Lunar New Year and Valentine's Day in the month of February, Dior Joaillerie introduced a special edition of their flagship Rose des Vents jewellery that ticked all the right boxes with the festive occasion. The red ceramic lacquer on pink gold pieces, designed by Victoire de Castellane, represented the auspicious colour favoured by those celebrating the aforementioned period. This Hong Kong-based launch was marked by the opening of two pop-stores with the first at Pacific Place, and the other at the Elements mall in Tsim Sha Tsui which is scheduled for the month of March. For the opening of the Pacific Place pop-up store in February, Dior Joaillere invited some familiar faces of the Hong Kong entertainment scene such as Charlie Young and Gigi Leung to help kickstart the occasion.

 

www.dior.com

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