RECAP: Jaeger-LeCoultre's Polaris Launch (Geneva)
Text by Kee | Photos courtesy of Jaeger-LeCoultre
(From left): Diego Luna, Benedict Cumberbatch, Geoffroy Lefebvre, and Boran Jing
Benedict Cumberbatch and Diego Luna
Diego Luna and Jorge Viladoms
Joseph Chang and Sunny Wang
Milosh Bikovich
Geoffroy Lefebvre and Ellie Bamber
Richard Biedul

On the occasion of the SIHH in Geneva, premium Swiss wristwatch marque Jaeger-LeCoultre hosted an evening to celebrate their wares, in particular, the relaunch of their Memovox Polaris wristwatches from the late ‘60s that coincidentally is celebrating its 60th anniversary. This special moment was also earmarked by the appearance of new brand ambassador, British actor Benedict Cumberbatch, who was also joined by other big name personalities such as Diego Luna, Boran Jing, Joseph Chang, Sunny Wang, and Ellie Bamber. VIPs at the gala dinner also got to experience meals prepared by the youngest three-star Michelin chef Mathieu Pacaud as well as cocktails by Colin Field of Ritz Paris and music by Breakbot.

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