Agenda
RECAP: Dior Homme’s Fall 2017 Presentation (Tokyo)
Text by Kee | Photos & Video courtesy of Dior Homme and Alessio Bolzoni
26.04.2017
Dior Homme presented an exlcuisve show in Tokyo on the occasion of their Ginza Six store opening.
Dior Homme presented an exlcuisve show in Tokyo on the occasion of their Ginza Six store opening.
Dior Homme presented an exlcuisve show in Tokyo on the occasion of their Ginza Six store opening.
Dior Homme presented an exlcuisve show in Tokyo on the occasion of their Ginza Six store opening.
Dior Homme presented an exlcuisve show in Tokyo on the occasion of their Ginza Six store opening.
Dior Homme presented an exlcuisve show in Tokyo on the occasion of their Ginza Six store opening.
Dior Homme presented an exlcuisve show in Tokyo on the occasion of their Ginza Six store opening.
(Fron left) Kris Van Assche, A$AP Rocky, Sidney Toledano, and Maria Grazia Chiuri
Nomi Ruiz mastered the soundtrack for the after-party
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It was on the opening of Dior’s five-storey shopping experience at the Ginza Six in Tokyo that also heralded the return of Kris Van Assche and his unassailable talent. And it was no ordinary night of champagne toasts and air kisses either on April 19; the pre-show invite pegged this to be an exclusive evening that only a fashion house the size of Dior Homme could have mustered in this day and age of glamour. Van Assche was on-hand at the prestigious address in Ginza to orchestrate a first-time fall presentation for the menswear arm of the Parisian fashion house which is also on a year-long celebration of their 70th birthday and also marked the designer's decade-long tenure at Dior Homme. The landmark Tokyo show set the stage for an underground party that only the coolest of cool cats got word of. On game night, vertical beams of light set a moody reference to the dark room-esque venue with several pre-set rooms that exude a Bates Motel-type of chill. Eschewing the standard runway presentation, models became live mannequins in this film-like setting, showcasing every detail of Van Assche’s on-going obsession with New Wave (even the soundtrack was tailor-made for the occasion). It was perfect fodder for something old, something new, something borrowed, something blue. Van Assche’s bold bid to capture a new set of audience for the youthful and defiant Dior Homme aesthetic is telling: the raw embroidery that persists on tailoring staples became a new custom pattern, logo work championing NEWAVE and the SCREAM (a tribute to Monsieur Dior’s first collection Rouge Scream) were superimposed on top of the Christian Dior marque to herald the collection’s subversive stance, patchwork-elevating shirt designs re-emphasised the house’s deft touch in technique, and even black tie leather shoes were affixed with sandal-like nylon straps. Select pieces are made exclusive to the Ginza store with the rest of the fall 2017 collection dropping as early as May.     

 

www.dior.com

 

The Dior Homme fall 2017 presentation in Tokyo:

 

 

The Dior Homme fall 2017 after-party in Tokyo:



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