Style
IMPOSSIBLE IS NOTHING: Gucci x Adidas
Text by Kee | Photos courtesy of Gucci and Adidas
11.05.2022
Gucci x Adidas
Gucci x Adidas
Gucci x Adidas
Gucci x Adidas
Gucci x Adidas
Gucci x Adidas
Gucci x Adidas
Gucci x Adidas
Gucci x Adidas
Gucci x Adidas
Gucci x Adidas
Gucci x Adidas
Gucci x Adidas
Gucci x Adidas
Gucci x Adidas
1/15

There is a good reason that Gucci and Alessandro Michele are sitting happily on top of the luxury fashion rankings. People are talking and rapping about Gucci, wearing Gucci, and most importantly, pining for more Gucci. Heck, even when Rihanna decided to make her first front row stop as a new mom-to-be, she dropped by the Italian fashion house’s Exquisite Gucci show as a nod of approval of its status and progress. Having withdrawn from previous fashion weeks, Gucci’s return to the traditional fashion calendar – which might be a one-off move too – was a sign that it had bigger things to announce. And it did. Rumours have been swirling for weeks that an Adidas collab was in the works but like its previous outings with Balenciaga and The North Face, nothing was confirmed until the runway gave us the final word. As guests started rolling into the mirrored event space including an out-of-place Stan Smith – the iconic tennis player whose namesake sneakers under Adidas have electrified the footwear market – there were more than enough hints that there is no smoke without fire. As pap pics of A$AP Rocky departing the hotel for the show started filling up timelines, fans were able to spot the Adidas trainers on his feet as well as a pair of mustard gloves with the trefoil logo and Gucci’s branding. That was all the confirmation that the fashion set needed before fashion’s It couple parted a sea of humans and camera flashes to reach the Exquisite Gucci front row. What was probably not expected by the fashion set was the commitment to the collab. There weren’t just a few choice pieces to go around like the The Hacker Project with Balenciaga, it would appear that Michele designed a year’s worth of collaborative clothing to ensure that we would be talking about this (and wearing it) for some time. The result is best described as an update of all the best looks from Wes Anderson’s 2001 classic The Royal Tenenbaums. Glorious jewel tone tracksuits and tailoring stamped with the famous logos of both houses, along with all the three stripes and trefoils one would never imagine plastered on Gucci wares just a few years ago. The final look of the 84-piece collection even featured an alternative bridal look of sorts, a black velvet dress paired with a three-striped headpiece and a contrasting red corset-like top. Chances are, the Gucci funhouse has more of this Adidas collab to unpack than we know of. And that’s reason enough to believe that 2022 is going to be busier for the Italian fashion house than ever before. The collection is ready to drop on June 7. Check your local listing.

www.gucci.com
www.adidas.com

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