JUST DID IT! US$25.3 MILLION FOR 200 SNEAKERS: Louis Vuitton and Nike “Air Force 1” by Virgil Abloh
Text by Kee | Photos courtesy of Louis Vuitton
Louis Vuitton's expression of Nike's 'Air Force 1'
Louis Vuitton's expression of Nike's 'Air Force 1'
Louis Vuitton's expression of Nike's 'Air Force 1'

The next time someone mentions that you’ve got too many shoes, well, just be thankful they probably don’t come with a total bill in the ballpark of US$25.3 million too. Virgil Abloh’s landmark collab that brought together Louis Vuitton and Nike for the very first time just launched its first 200 pairs of custom calfskin leather Air Force 1 outfitted with visual cues of the fashion house along with those of the late Abloh. These sneakers weren’t available in the traditional means either as they were placed in the capable hands of Sotheby’s to seek out true sneaker collectors with an appetite for spending their entire year’s budget on a pair. This auction had a charity element to it as well as all proceeds from the 200 lots will go to Abloh’s “Post Modern” Scholarship Fund that he started shortly after the Black Lives Matter march in 2020. This was Abloh’s way to help be a beacon of light for young black designers and paying it forward. From auction house Sotheby’s perspective of this collab, it has probably not seen such an overwhelming demand cultivated from any sneaker sale. It dropped several trivia about the auction results too including the fact that more than two-thirds of buyers are under the age of 40 and 40 per percent of them are based in Asia. To say the results are jaw-dropping is probably understating it as the 200 lots achieved more than eight times its pre-auction estimate of US$3 million. Two lots were highlighted as bidding favourites with Lot 1 (size 5) going for US$352,800 and Lot 181 (size 11) garnering the most bids at 68. Can we expect extra pairs to be launched? Well, don't count on it but judging by how two of the biggest brands united for a moment like this, never say never.


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