“Fetch my Pucci” used to be words that only well-to-do ladies throw around when packing for a beach holiday to Bora Bora. Well, more people with skateboards and surfboards will be using that command talk now that Supreme has finally given the storied LVMH-owned fashion house some new headlines heading into its most important season on its roster. Emilio Pucci, which is known for its colourful prints that vibe with the wardrobes of DJ Khaled and French Montana, is now hoping that their signature geometric prints will cameo more on sidewalks and at shopping malls than just picturesque Saint Croix and São Paulo. And chances are, they will. For this Supreme collab, archival prints from the ‘60s and ‘70s – namely Fantasia and Tulipani – have been translated on camp collar shirts, smoking jacket, sunnies, football jerseys, Zippo lighters, and even robes perfect for those whiskey-on-hand days. And if you only wear box logo tees round-the-clock, Supreme hasn’t forgotten about you with special versions featuring those aforementioned colourful prints. Sit back and count down the hours before that June 10 drop. For now, say it with us: poo-chee.

www.emiliopucci.com
www.supremenewyork.com