Style
YOUR “FOREVER” BAG ALERT: Chanel’s 11.12
Text by Kee | Photos courtesy of Chanel
19.03.2021
The 'Iconic' handbag campaign by Chanel, lense by Inez & Vinoodh
The 'Iconic' handbag campaign by Chanel, lense by Inez & Vinoodh
The 'Iconic' handbag campaign by Chanel, lense by Inez & Vinoodh
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We’re not going to bore you with some marketing spiel and a lengthy backstory of where the 11.12 handbag by Chanel ranks in the history of handbag designs (we’re sure some blog has all the deets). But let’s just pretend if all so-called trendsetters made some sort of a secret list of handbag choices that they choose to be stuck with on a paradise island resort for the rest of time, the 11.12 handbag is a shoo-in for a top three finish. Chanel knows this too considering the last year has had most of us feeling like Tom Hanks in Cast Away. This is also why its first handbag campaign drop for 2021 is centered on the 11.12 (no coincidence that if the numbers were read from back to front it hints at January 1 of this year – okay we might be overthinking it). What makes the 11.12 a strong candidate for being a forever bag is that though Chanel knows you haven’t went out shopping for a god-awful length of time, which makes the flexing the 11.12 handbag today will have you looking like you haven’t missed a beat in style. Birthed in the same decade as today’s millennials, this quilted leather gem hasn’t aged a day with its iconic diamond quilt stitched leather and metal-and-leather chain strap. If our words don’t make good testimony to the prowess of the 11.12, some of today’s top models and actresses too have glowing words of the carrier – Imaan Hammam calls it “every girl’s dream,” Louise de Chevigny states that it is “a source of pride,” and Zoé Adjani says “it represents more than a bag: it’s like carrying Paris on your shoulder.” Talk about a lasting impact.

www.chanel.com

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