Style
WHEN A RAP STAR GETS A SECOND JOB IN FASHION: Offset's Laundered Works Corp
Text by Kee | Photo courtesy of Laundered Works Corp
07.02.2020
Offset and Laundered Works Corp's creative director Chaz A. Jordan
Laundered Works Corp's denim co-ord featuring a trucker jacket
Laundered Works Corp's suede pea coat
Laundered Works Corp's calfskin leather suit
Laundered Works Corp's '2013 Night in Paris' unisex handbag
Skull motifs are discreetly disguised as buttons and zippers
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If go big or go home was the only successful business formula, then Offset – one-third of hip-hop trio Migos and hubbie to Cardi B – probably has it tattooed on the back of his hand as a reminder. That’s because when the 28-year-old decided to launch his own fashion label, he didn’t approach it in a sloppy manner of a run-of-the-mill merch line that many similar artists have been guilty of approving. Offset took this dreams and operations to Paris – its wares are also produced in the U.S. and Italy – with a creative director hire in American designer Chaz A. Jordan (founder of cult label Ih Nom Uh Nit) to help translate his vision into luxury fabric. Enter Laundered Works Corp, an unapologetically named luxury label that for the time being focuses on menswear – though womenswear and kidswear are in the pipeline. Offset’s off-days from touring have been spent on babying this design debut with Jordan, creating a new language in urbanwear that isn’t a highbrow parody of streetwear but a version that even the Parisian cool kids would embrace. And like any of Migos’ wardrobe choices would attest, the debut collection was filled with drip and character (the fall-winter 2020 show during Paris Fashion Week was even staged inside a church with a celebrity-filled front row). There’s plenty of optimism in the clothing that traverse between rugged leather moto jackets and double denim co-ords to classy slim-fit suits and suede pea coats. One key motif to take note of is of the skull that isn’t necessarily as in-your-face as it sounds; Jordan has introduced Offset’s personal inkling for the bone subtly such as part of a zipper detail or a button. And don’t count Laundered Works Corp out just yet. Offset’s brave enough to tackle the already overcrowded fashion space today though he could be at home counting his greens, which only means he’s going to die tryin’.  

www.launderedworkscorp.com

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