22.10.2019
When you're forking out US$3.8 billion, that's an investment. Which is the exact amount German sportswear giant Adidas used to purchase neighbouring Reebok back in 2005, in hopes that both their talents could be put to good use. And while we patiently waited through the Adidas Boosts and Reebok Instapumps, there seemed to be no sign of a collaboration in sight. Fast forward to 2019, and we're finally getting the sneaker collab we've always wanted and guess what? It doesn’t disappoint: With the use of their trademark Boost technology, the three-striped sportswear giant is giving the English footwear brand’s retro Instapump Fury sneaker a major revamp. Instead of the former Instapump Fury’s EVA foam midsole, the collab sneaker will now have it replaced with the comfier Boost technology sneakerheads boast pridefully about. So while your cardio workouts and CrossFit sessions just got a whole lot more enjoyable, the Reebok diehard in you will be comforted knowing that it's the OG design you've had all those years ago.
