Style
GAMING IS IN STYLE: Louis Vuitton x League of Legends
Text by Justin Ng | Photos courtesy of Louis Vuitton
27.09.2019
Louis Vuitton is creating, in collaboration with Riot, an unprecedented, one-of-a-kind trophy travel case to hold the Summoner’s Cup
The bespoke trunk, the first of its kind for an esports championship, features traditional Louis Vuitton savoir-faire plus high-tech elements inspired by the League of Legends universe
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If you haven’t heard of League of Legends, chances are, you’ve probably pulled a Captain America and got yourself trapped in an iceberg, which is why you’re only seeing the world for the first time in over a century. That may be the only justifiable explanation, considering the fact that even a 165-year-old luxury house like Louis Vuitton recognises the massive clout surrounding the video game global phenomenon; Since its launch in 2009, the online multiplayer game has channeled millions of gamers, defined the age of esports and is currently under legitimate consideration as a future Olympic Games sport. So now that you know about them, here’s the next item to put ‘on the list’ of things to know in the 21st century: Louis Vuitton is teaming up with Riot Games – League of Legends’ developer – to design a bespoke travel case for its world championship finals known as the Summoner’s Cup. That’s an incredible feat considering it’s an unprecedented moment between the most prestigious prize in esports, and one of the most iconic trunks in sports history. The trunk, which has been showcased annually during the World Cup tournament – the biggest sporting event on the soccer calendar – symbolises the fashion maison’s recognition of the video game as equal, if not greater, to the popularity of other sporting events in the world. And that’s not all, because word on the street is that creative director Nicholas Ghesquiere is set to make some of the cheapest clothes in Louis Vuitton history. Well, not real ones at least. They’ll be designing game skins – gaming vernacular for outfits – that will sell for US$9 to US$25 compared to the average few-thousand dollars price tag for a Ghesquiere dress. Which is huge, considering it’s the first time that Riot Games has let a luxury brand place designs within its game. And for traditionalists around, not to worry: After its digital collection, Louis Vuitton will be returning to its roots with a real-world capsule collection that will also be dropping in the coming few months. So tune in to the championship in Paris on November 10, where you might even catch a glimpse of the Summoner Cup’s tucked neatly into that beautiful wooden trunk.

 

www.louisvuitton.com

www.leagueoflegends.com

 

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