05.08.2019
Cuddly bear Rilakuma and sad egg yolk Gudetama might be the craze right now in the land of Japanese cartoon characters, but let us not forget what got us here in the first place. Yes, that’s right: Hello Kitty. And with its 45th anniversary, the adorable kitten is joining forces with Levi’s for a celebratory collection that will satisfy all your nostalgic needs. Partnering with parent company Sanrio, the Levi’s collection features streetwear-inspired designs featuring the iconic cartoon character including T-shirts, tops, hoodies, denim trucker jackets and white denim baggy overalls decked out with various Hello Kitty iconography and some of Levi’s trademark engraved rivets and back patches in signature Hello Kitty red. So may Hello Kitty fans rejoice, for your favourite cartoon character will be hitting the streets in style. You can find the capsule available today at select Levi’s and Sanrio stores, as well as online.
