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500 DAYS OF SUMMER BFFS: Uniqlo x Kaws Summer Collection
Text by Justin Ng | Photos courtesy of Uniqlo
30.07.2019
The Uniqlo collaboration, titled Kaws: Summer, will include a range of printed tees and tote bags featuring his cult illustrations for both adults and kids
Kaws summer graphic T-shirt, also available in their kids collection
The range will be available for purchase at all Uniqlo stores, online at uniqlo.com and at the NGV Design Store from Friday September 20
Kaws was an ex-Disney illustrator who now pushes the boundaries between commerce and visual appeal
The launch coincides with his exhibition, titled Kaws: Companionship in the age of Loneliness, debuting at the National Gallery of Victoria (NGV)
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You probably remember gasping at the sight of a towering 10-metre high, cross-eyed pink cartoon sculpture watching over the runways of Dior Men during Fashion Week Paris last year. Since then, the subversive cartoon figure – designed by New York contemporary artist Kaws – has been heavily featured as one's BFF from Nike to Comme des Garçons. And come this summer, the eclectic artist of the legendary doll is aptly teaming up with Japanese retail giant Uniqlo to debut a collection that will once again showcase his roster of Mickey Mouse-esque cartoons and capture the post-postmodern hearts of the post-consumerist millennial. Coinciding with the launch of his exhibition, Kaws: Companionship in the Age of Loneliness,  the capsule showcases 21 T-shirts – including a kid’s collection – and tote bags that will have you pulling off a chic post-Andy Warhol look whether you're loitering around the bumbling atmosphere of Washington Square Park or finding yourself admiring some anti-consumerist visuals at the MoMA on the weekends. Either way, you'll have your BFF by your side no matter what. Your set of colourful companions will be available come September 20, along with Kaws' exhibition that will be debuting at the National Gallery of Victoria (NGV). 

 

www.uniqlo.com

www.kawsone.com

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