BESTIES LIKE THESE: Amanda Seyfried and Emma Roberts
Text by Kee | Interview and Photos courtesy of Fendi
Amanda Seyfried and Emma Roberts
Amanda Seyfried
The new Baguette bags by Fendi
Amanda Seyfried
Emma Roberts
Emma Roberts

In Hollywood (and life), many will tell you that true friends are few and far between. Amanda Seyfried and Emma Roberts are the exceptions to the rule. That said, the A-listers, who have never worked together on-screen, have been cast by Fendi in its latest #BaguetteFriendsForever campaign to celebrate the iconic handbag launched in 1997. Here, they share their thoughts about friendship, and shared love for the iconic Italian fashion label.    


MANIFESTO: The Fendi Baguette is all about Friendship – what does this mean to you?

AMANDA SEYFRIED: Friendship means connecting on most levels as human beings. Sharing ideals, styles, and attitudes. 

EMMA ROBERTS: I love sharing clothes and bags with my girlfriends and the Baguette is the perfect bag to borrow or lend. It’s timeless and chic, yet fun.

M: What’s your favourite place in New York to go with your best friends?

AS: My favourite place in New York is the ABC Carpet & Home store, I love to go there with my friends and look around.

ER: I love to go to Mcnally Jackson bookstore and then lunch at Sant Ambroeus on a weekend. I also love to check out what’s happening at The Guggenheim. For my birthday I went to the Hilma af Klint exhibit with my best friend and I was literally blown away.

M: What does Fendi mean to you?

AS: For me, Fendi means exquisite, tailored and it represents the Italian craftsmanship.

ER: Fendi is the ultimate mix of classic with trend. I remember seeing the Baguette bag on Sex and the City and I coveted one for years after, until I got my first one at a vintage shop in New Orleans.

M: What makes the Fendi Baguette bag special?

AS: The Baguette bag is soft and can play as both casual and cocktail. It’s a perfect bag for everyone because it comes in all kinds of sizes, colors and materials.

ER: The Baguette bag can go with anything like a simple Jeans and t-shirt, or a dress.

M: How do you like to style your Fendi Baguette?

AS: I feel like the Baguette goes with everything, there is no need to style it as it stands out as it is.

ER: I love to mix my Baguette bag with a vintage slip-dress or denim. I like the contrast of mixing a high-end piece with something vintage.

M: What makes it special to be part of this project with each other?

AS: It was great to work together with Emma on this Fendi project because she’s herself, easy to connect with, madly funny, bold and no-nonsense. I love working with women I respect and connect to. It feels powerful and fun. 

ER: Amanda and I had the best time at the Fendi event in New York. We hadn’t seen each other in a while and we just laughed and caught up. Amanda is so funny and has a contagious energy about herAny time you can mix work and friendship, it’s a win.

M: What projects do you have upcoming that we can look forward to seeing?

AS: I have been working on Simon Curtis’ The Art of Racing in the Rain releasing in September and David Koepp’s You Should Have Left releasing this fall.

ER: I’ve been working on the new season of American Horror Story, Netflix’s Holidate and returning to my horror roots with The Hunt for Blumhouse and Universal.

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