RECAP: Boucheron's Flagship Store Reopening (Paris)
Text by Kee | Photos courtesy of Boucheron
Laetitia Casta
Salma Hayek and Francois-Henri Pinault
Uma Thurman
Gong Li
Aymeline Valade
Camila Coelho
Coco Rocha
Marina Hands
Lea Seydoux

It is as iconic of a landmark as it can get, housing one of the greatest names in the jewellrey-making scene. Those who have graced the legendary address of Place Vendôme would have noticed that No. 26 had been boarded up for renovations for most part of 2018, but just last December Boucheron reopened the store in a manner befitting of a jeweller ready to tackle the new generation of jewellery lovers. This was evident in the turnout for their grand opening during Paris Fashion Week in January. A bevy of A-listers took in the refurbished outpost that was first built in 1717 which was then known as Hôtel de Nocé. Boucheron celebrated this history of the premises by designing a flagship store that respects the property's history as well as the jeweller's rich heritage. But what makes it unlike any other is that the second floor functions just like an apartment, with guests able to spend the night there with a personal butler service provided by Hotel Ritz. And just so that you can soak in the history of the house, Boucheron 's upper floors are dedicated to their workshop and design studio ensuring that this address is now the mecca of every Boucheron creation.

Watch & JewelleryMusic lovers, take note. There’s a new release in wearables that is cooler than your hype headphones. Boucheron’s creation of this necklace and bracelet, codenamed Jack, is inspired by audio cables. How? You know, that metal tip on the end ... Read More
JournalHélène Poulit-Duquesne has been Boucheron’s fearless leader for the last three years, bringing clout and a voice of reason to a 160-year-old jewellery house in dire need of character, consistency, and confidence. The improvements have been obvious and they possess ... Read More
StyleWe come in all shapes and sizes. That's the kind of message Boucheron is getting across with the launch of its fall/winter eyewear collection, which comes in a variety of geometric shapes and design motifs. Across the Serpent Bohème Couleur ... Read More