Watch & Jewellery
WORTH THE REPEAT: Ikepod's Duopod & Chronopod
Text by Kee | Photos courtesy of Ikepod
10.01.2019
Duopod by Ikepod
Chronopod by Ikepod
Chronopod by Ikepod
1/3

Mention the name Ikepod to wristwatch aficionados and their eyes would probably light up with glee followed by a sigh. That’s because Ikepod, a company founded in 1994 and ceased production in 2012, were a joint venture between Swiss entrepreneur Oliver Ike and industrial designer Marc Newson. If you don’t already know the identity of the latter, you may have experienced some of his designs instead – the Apple Watch, a Jaeger-LeCoultre Atmos clock, a Louis Vuitton fragrance bottle, the interior cabin of a Qantas A380. When Newson left Ikepod – he has spent the last four years doing God’s work at Apple – it sounded the death knell for the brand that promised so much and was a favourite of those in the know. Well, all of that is about to change in the same fashion as your favourite movie franchise announcing a long awaited sequel albeit with new cast members and production crew. As remarkable as its inception nearly 25 years ago, Ikepod made an announcement that they were back in business via a crowdfunding campaign on Kickstarter. And just to drop more bombshells, they have kept the look and dimensions of Newson’s sleek futuristic case design though they are now powered by a Japanese quartz movement (gasp), made in Hong Kong (gasp), and crazily affordable (gasp). Although Newson isn’t onboard for this revival, the new owners have employed the talented Switzerland-based Emmanuel Gueit – he designed Audemars Piguet’s Royal Oak Offshore when he was just 25 – to work on the new dials as of September 2017. They revealed two leading models that will begin shipping next May: the Duopod (a minimalistic two-handed 42mm wristwatch) and the Chronopod (the 44mm chronograph model based on the original Hemipode). No surprises that their campaign fetched over CHF300,000 (US$305,700) in less than a week. The fan base is strong with this one but perhaps it was no coincidence that it was launched just a week after Series 4 of the Apple Watch was unveiled.

 

www.ikepod.com

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