RECAP: Corum's Flagship Store Opening (Hong Kong)
Text by Kee | Photos courtesy of Corum
The customary eye-dotting ceremony during the grand opening
Jérôme Biard and Hu Bing
Hu Bing
Elaine Yu
Dr. Samson Sun
Heritage Corum Lab 01
Models posing with their respective Corums wristwatches

It was quite a turnout at Elements Mall in Kowloon when Swiss watchmaker inaugurated their flagship store in Hong Kong. The occasion brought together CEO Jérôme Biard as well as their global ambassador Chinese actor Hu Bing and TVB actress Elaine Yu to provide some star power to the occasion. This occasion marks the second store in Asia – after Beijing – to incorporate a new fesign concept for Corum following the lush colour tones of white and champagne gold. This event was a chance to introduce two new wristwatches into the fold: Miss Golden Bridge Titane DLC and the Heritage Corum Lab 01.

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